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What your clients are really paying for — and what happens when you’re not fully there.
The “quality of the container” we hold for each other determines how far we can go, how much trust we build, and the results we achieve together.
This is true in any relationship — personal and professional. But in service work especially — coaching, facilitation, consulting, healing, leadership, therapy, and more — the presence we bring to that container becomes everything.
Your clients may think they are hiring you for your expertise, credentials, or methodologies. But what they’re actually paying for… is your presence.
They’re paying for how safe, seen, and supported they feel with you.
They’re paying for how clearly and genuinely you hold space for them.
They’re paying for how intentional and energetic and “clean” you are in your leadership — especially when things get messy.
They’re paying for the container you hold — and your ability to hold your own energy.
This is the difference between good work and great work. Between short-term results and deep, sustainable transformation.
And yet… energy and presence are often the last thing people think about when they are “doing their thing,” providing their services, or interacting with another human being.
